Founded in 2016, Primary Workshop is a Bangkok-based design studio operate under Cradle Design & Consultance Co,Ltd. (www.cradle-cfd.com). We offers wide range of services from architectural, interior design, product, graphic design through to research.

We believe that architecture is not limited to the designing of spaces but involves asking what the site wants to be, creating the genius loci - a sense of place & space through careful scrutiny -  as well as considering the objects it will encompasses. Our view on architecture lies greatly on the idea of “observation”. We believe that great architectures are the results of great collection of daily life’s experiences such as looking out the window, strolling in the streets under the rain, reading the newspaper, sketching the city, and even, listening to people talk.

From attentive observation, we always find a little gap of beauty that always exist in the ordinariness of our everyday’s life. Our goal is to enhance and exposed these unseen stories in our architecture by evoking the human senses, of hearing, sight, touch, smell and taste along with our fascination with material experimentation that explores materiality, exhibiting materials in innovative yet true forms, and define new ways in which things are made through creative processes and craftsmanship. Through such holistic yet minimalist approach, we are able to create architecture that is not only suits the inhabitants but an architecture that brings something new to the community without demolishing its sense of place.

Constructs
verb |kənˈstrəkt| [ with obj. ]
Those projects which are design and made to be “constructed” or conceptually built.

Objects
noun |ˈäbjekt|
Materials or Things designed to evoke the senses and hence can be seen or touched.

Matters
noun |ˈmadər|
The study and research of physical substances, that occupy spaces.